Vacation Rental Marketing Blog
Shares

Category Archives for Building A Foundation

Bad Owner Headshot Photos Lose Bookings

This post is going to be short because I want people to take away one really simple yet important thing: it takes only a fraction of a second for a potential guest to judge us and decide whether we are

Continue reading
 

The “Single Guest Perspective” Formula [Workshop Summary]

Note: This workshop has already taken place. The full workshop with Q&A session can be accessed inside the Inner Circle here. The "Single Guest Perspective" has become key to owners and

Continue reading
 

Summary: The 5 Habits of Vacation Rental Innovation Workshop

Note: This workshop has already taken place. The full workshop with slides and downloads can be accessed inside the Inner Circle here. Innovation is all about changing the terms of the playing

Continue reading

Persona-Based Marketing: The Small Tweak That Delivers Massive Results

This post is written by David Angotti, Co-Founder of SmokyMountains.com, the fastest growing property management firm in the Great Smoky Mountains region, and an acclaimed member of the VRMB Inner

Continue reading

I Just Individually Consulted 500 Vacation Rental Owners And Here Are Some Surprising Discoveries

Because the vacation rental industry is so new and its potential so huge, I tend to spend my research hours doing activities that might otherwise be considered an inefficient or crazy use of one's

Continue reading
 

Hands Down, The Best Way To Respond To A Negative Vacation Rental Review

One of the inherent challenges to vacation rental success is that you become vulnerable to numbers: the more guests you host, the more potential there is for a negative review.There is no successful or

Continue reading
 

How To Sidestep The Annoying Trend Of Vacation Rental Commoditization

"You're special, and don't ever forget that!" It's the classic line every kid hears from their parents when life deals some adversity.But when my mom said it to me on the heels of a life-changing medical

Continue reading

3 Obligatory Traits Of Today’s Smartest Vacation Rental Leaders

Paul Prudhomme was a larger than life creole chef known for inventing blackened seasoning...a recipe/technique that went on to become a staple on every restaurant chain menu in America (albeit with

Continue reading

The Zero Moment Of Truth For Vacation Rentals: How To Win The War

In 2011, Google hired a third-party market research firm to survey some 5,000 people upon purchasing items in 11 different industries ranging from cars to toaster ovens to burritos. The innovative theme

Continue reading

How & Where Guests Search For Vacation Rentals [Data]

I’ve had the honor of working for the past few months alongside Rachael Plitch, a student at MIT’s Sloan School of Management, to determine the booking behavior of vacation rental travelers. We

Continue reading

6 Upgrades To Your Current Vacation Rental Photographs

As owners and managers, we’re constantly looking for ways to make our property stand out. And the first step — getting professional photos (if you don’t already have them) — is

Continue reading
 

The 5-Step Course To Prioritize Your Vacation Rental Marketing Needs

Step 1. Write Down All Tasks Considering you may be getting ideas for your marketing from a plethora of sources (blogs, friends, forums…etc.) it’s of utmost importance to first attempt to put

Continue reading
1 2 3 5