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All posts by Matt Landau

 

7 Steps To Creating VR Ad Content That’s Snags A Traveler’s Attention

Every now and then you come across a vacation rental owner or manager doing a brilliant piece of independent marketing (see 3 Crafty Vacation Rental Marketers) and you say to yourself one of two things:(1)

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The Least Enjoyable Thing About Vacation Rental Marketing

As vacation rental hosts we kinda play the role of "travel guru" to our guests, helping them access the best vacation experiences in a short period of time."Take this tour, not that one." "Visit this beach,

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Expedia Buying HomeAway Should Inspire (Not Frustrate) You

As I watched the sunrise this morning in Pedasi, Panama, I read that HomeAway was sold to Expedia, the gigantic travel booking engine, for an incredible $3.9 billion. This acquisition is game-changing

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3 Obligatory Traits Of Today’s Smartest Vacation Rental Leaders

Paul Prudhomme was a larger than life creole chef known for inventing blackened seasoning...a recipe/technique that went on to become a staple on every restaurant chain menu in America (albeit with

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REVEALED: Airbnb’s 3-Step Plan To Enter The Vacation Rental Market

If you're like most successful vacation rental hosts, you're probably very responsive to guest feedback.Guests complain about a loud air-conditioning unit in the master bathroom?You either fix it or get

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8 Takeaways You’ll Want To Know From The VRMA Conference

"I need to fly to New Orleans."The realization literally woke me up on Tuesday of last week.It was like 4:30am.And although it was early, I was surprisingly alert and laser focused.Without any real

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Can Hotels Enlighten Vacation Rentals?

"The leaves dropping from the trees in autumn, the interior of an airplane engine, the entrails of a dissected rabbit, all appear to be chaos if they are seen without comprehension. Once they are understood

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3 Crafty Vacation Rental Marketers Who Are Helping (Not Selling)

Two of the biggest challenges in building archetypes and frameworks for vacation rentals are that (1) the industry is so new that limited data is available and (2) us hosts are all so darn different.A

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All The Stuff I Screwed Up At My Vacation Rentals

When I first moved down to Central America, it was because I wanted to avoid the rat race of corporate America. Most of my friends were entering jobs in DC and New York and while I knew that wasn’t

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Does Google Adwords Work For Vacation Rentals?

The good news: there is a service called Google Adwords that allows you to show your own ads to travelers and pay when (and only when) the traveler clicks over to your website or property page. Think of

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Are Vacation Rentals The Next Boutique Hotels?

I spent this past week visiting family in Washington D.C. so it was nearly impossible to avoid news clips surrounding the visit from Pope Francis who, by my entirely non-religious assessment, seems like

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MINI-COURSE: Blogging Outreach With Integrity [Length: 9 Minutes]

Before I share with you the remainder of this mini-course below, I’d like to mention that is it one of 8 courses, 2 recorded workshops, and 6 PDFs and whitepapers that I am building weekly in

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