Matt Landau

Author Archives: Matt Landau

19

Vacation Rental Marketing Makeover Session 1.9: The Pages Every VR Website Needs

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. You may have heard on Heather Bayer’s podcast with Jay William that I chose to keep Amy Firmani’s website “empty” or unfinished […]

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13

Vacation Rental Marketing Makeover Session 1.8: Learning Traveler Preferences

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. Why predict something when we can test? Why guess when we can know? In a recent post titled The ONLY Way To […]

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44

Facebook Penalizing Owners/Managers Who Ask For Likes or Shares

I wanted to share an announcement that is relevant to anyone who uses Facebook to marketing their properties… Facebook just came out with a formal statement declaring that anyone who asks for Likes or Shares will get penalized. Now, I have been pretty vocal with my opinions about Facebook as a lead generating magnet for […]

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6

Business Travelers Choosing Vacation Rentals At “Eye-Popping” Speeds?

According to a report from Concur, which operates a travel and expense system with more than 22 million users globally, vacation rentals are showing up on business expense accounts at “eye-popping” speeds… Business travelers used to stay exclusively at chain hotels like Marriott and Hyatt. But lately, as expected, we are popping up on business […]

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