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All posts by Matt Landau

“Nothing Stops A Bullet Like A Job”

Last night was the 1-year anniversary of Fortaleza Tours: Fried Fish and Mojitos, a company that emerged from our gang intervention and reintegration program Esperanza (“Hope”) here in the

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Makeover Session 2.6: How To Get Your Website Ranking In Organic Google Searches

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. It’s the dream of owners like Holly and Alanna to put themselves in the shoes of potential

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Matt Landau

A Theory Of Change

“If This Isn’t Working, Let’s Fix It.” I’ve received a lot of questions of late regarding my end game or “master plan” in the vacation rental industry, so I wanted to take advantage

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Alert: This Is Precisely Why I Never Trusted Google+…

Google just announced that it would be all but officially shutting down it’s highly touted Google+ by splitting it up into two different entities: Photos & Streams. “Google Plus was always

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Makeover Session 2.5: A 60-Second Search That Directly Increases Your Annual Profit

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. “I have a website but it doesn’t generate any inquiries.” If you are thinking this,

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MAKEOVER SESSION 2.4: Measuring Website Growth With Analytics

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. The foundation for any great vacation rental website is a platform for analytics. It was

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Makeover Session 2.3: The Big Reveal(s)

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. Have you ever asked a perfectionist for something before it’s ready? The artist before

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7 Sticky Features Of The Best Vacation Rental Websites

In getting ready for this year’s VR Marketing Makeover Project, a lot of owners and managers are using this as an excuse to finally pull the trigger and start building a website. (Hooray!!!) And

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Makeover Session 2.2: I Have A Website…Now What?

The theme for this year’s VR Marketing Makeover is “OK, I have a website…now what?” Winners & Runners-Up For This Makeover Can Be Found Here. If you already have a website, great! We will

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SEO: Is It Really Just Three Simple Letters?

The following is a post from The Inner Circle entitled Vacation Rental Search Engine Optimization 101, which I’ve re-published here on the blog with the Conrad’s permission. ——- SEO. It’s

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NEW Report: The Top 10 Cost-Effective VR Marketing Activities

(Full Version Below) It costs roughly $1,000 to save someone from malaria. And $10,000 to save someone from AIDS. For a government with limited resources, how should a budget of $10,000 be allocated? Should

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Makeover Contest Winner + Three Special Twists

> Link To Amy Firmani’s Makeover Series > Link To Makeover #2 Contest Submissions Page > Holly and Jeff’s Vacation Rental In Yosemite National Park > Alanna Schroeder’s VR in Kauai >

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