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All posts by Matt Landau

All The Stuff I Screwed Up At My Vacation Rentals

When I first moved down to Central America, it was because I wanted to avoid the rat race of corporate America. Most of my friends were entering jobs in DC and New York and while I knew that wasn’t

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Does Google Adwords Work For Vacation Rentals?

The good news: there is a service called Google Adwords that allows you to show your own ads to travelers and pay when (and only when) the traveler clicks over to your website or property page. Think of

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Are Vacation Rentals The Next Boutique Hotels?

I spent this past week visiting family in Washington D.C. so it was nearly impossible to avoid news clips surrounding the visit from Pope Francis who, by my entirely non-religious assessment, seems like

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MINI-COURSE: Blogging Outreach With Integrity [Length: 9 Minutes]

Before I share with you the remainder of this mini-course below, I’d like to mention that is it one of 8 courses, 2 recorded workshops, and 6 PDFs and whitepapers that I am building weekly in

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VIDEO COURSE: The 8 Things I’d Do Differently [Summary]

Last week, I woke up at 6 AM and went for a run like usual. But the podcast I was listening to on this particular morning (by a guy named Pat Flynn) really had my attention. Pat was interviewing an incredibly

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Makeover Session 3.1: How Video Generates More Bookings

If you don’t believe that video is THE marketing & communications method of the future, consider these statistics: Video now accounts for 1/2 of all mobile web traffic1 1 minute of video is

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I Just Bought VRMB.com (Gulp!)

So here’s a pretty exciting/daunting announcement: The domain www.vrmb.com now belongs to us. The fearless vacation rental renegades! It took me some time to finally secure this web domain. It also

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The Zero Moment Of Truth For Vacation Rentals: How To Win The War

In 2011, Google hired a third-party market research firm to survey some 5,000 people upon purchasing items in 11 different industries ranging from cars to toaster ovens to burritos. The innovative theme

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Inside The Mind Of VR Guests Workshop: The 3 Things I Learned

In any industry, research and transparent data are important to learn and evolve. But in our industry, we face two problems: 1) We’re so new that very little data exists 2) The data that does exist

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3 Stats Every Curious Vacation Rental Host Should Read [Data]

Lately, I’ve been on something of a data binge. Last week we learned two very interesting facts1 about where vacation rental guests search for properties and what (exactly) they type into the search

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How & Where Guests Search For Vacation Rentals [Data]

I’ve had the honor of working for the past few months alongside Rachael Plitch, a student at MIT’s Sloan School of Management, to determine the booking behavior of vacation rental travelers. We

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What Does “Being Professional” Mean In The Vacation Rental Industry? Warning: Definitions May Vary.

I can’t tell you how many negative guest reviews I read that feature the word “unprofessional.” The only problem is, professionalism can mean a lot of things to a lot of vacation rental

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