Matt Landau

Author Archives: Matt Landau

13

Vacation Rental Marketing Makeover Session 1.8: Learning Traveler Preferences

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. Why predict something when we can test? Why guess when we can know? In a recent post titled The ONLY Way To […]

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44

Facebook Penalizing Owners/Managers Who Ask For Likes or Shares

I wanted to share an announcement that is relevant to anyone who uses Facebook to marketing their properties… Facebook just came out with a formal statement declaring that anyone who asks for Likes or Shares will get penalized. Now, I have been pretty vocal with my opinions about Facebook as a lead generating magnet for […]

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6

Business Travelers Choosing Vacation Rentals At “Eye-Popping” Speeds?

According to a report from Concur, which operates a travel and expense system with more than 22 million users globally, vacation rentals are showing up on business expense accounts at “eye-popping” speeds… Business travelers used to stay exclusively at chain hotels like Marriott and Hyatt. But lately, as expected, we are popping up on business […]

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71

One Weird Copywriting Trick That Converts Pageviews Into Inquiries (AKA The Goldfish Trick)

In 2013, the average attention span of a human was 8 seconds, one second less than that of a goldfish (fact). This is relevant (as it relates to your vacation rental) because we all suffer from a little glitch when it comes to listing sites… We hook prospective guests with our gorgeous featured images and […]

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68

Vacation Rental Marketing Makeover Session 1.6: Creating A Website

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. Vacation rental marketing is all about control. Some owners and managers rely on listing sites that may overnight increase annual fees or […]

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