Posted on 27 April 2013.
Guest blogging is a topic that I speak very highly of in my eBook, 100 True Readers: How To Go From 1-100 Daily Website Visitors In 6 Months. The reason I think it is so useful is because a) it applies to owners of all levels (you don’t need your own website to guest blog, just send the web traffic to your listing page!), b) it takes something everyone can do (write a quick recommendation) and leverages that advice into inquiries for your rental, and c) it doesn’t cost a dime! If you haven’t read Guest Blogging Gets Bookings, it’s proof that vacation rental owners should be using this tactics on a regular basis.
So I approached Thomas R. Coffee, who’s a veritable expert on the subject, about writing a quick crash course for my readers. If you’re not familiar with it, guest blogging is the process of writing a useful article, then submitting it to a popular blog. When the owner of that blog publishes your piece (like I am doing here for Thomas) you get to enjoy lots of referral web traffic! That and the owner enjoys it because it’s free content for his blog. It’s a win-win! Here’s Thomas’ advice…
Guest blogging in the .com blogosphere is a very popular tactic. Business owners (like you) write guest posts for blog authors to reach new audiences, win new inquiries and to increase their own credibility and authorship. Guest posts work very well, especially since not every vacation rental owner or manager is willing to resort to such tools (meaning you’ll be in a league of your own).
If you are in a serious competition and fight for bookings, why not try to use the most effective tactics that do not require a costly resource allocation for you? In order to succeed in your writing venture and to increase the amount of visits to your website or VRBO page, it’s highly recommended to make use of guest blogging.
Guest Blogging to me is very important because it helps me with the following:
*diversify content on my blog
*get access to new web traffic and new audience
*promote my other projects
*collect links from sites that depend a lot on SEO
*get free blog promotion
… And these are only a few points. Of course, all these also apply if you’re a vacation rental owner or manager, since all the traffic which comes from the guest blog will ultimately reach your desired landing page. Thus, you gain a lot of new potential customers, which otherwise might not have reached. So, what can you do to in order to become a successful vacation rental guest blogger? Here are 10 crash-course tips in this regard:
1. Write about what travelers are looking for
Before starting to write an article, study several other blogs and posts within the same niche and study posts that are most voted and commented on by users. These are the best tool for “selling” a product or service that is currently on the market. Another technique to attract visitors’ attention is to post information that cannot be easily found on other blogs and online publications. Always ensure that the content you post is original, since search engines won’t rank it well and the blog owner will probably reject it anyway. Whether travelers to your region are looking for ski information, tidal charts, or wine tour recommendations, always keep the “final reader” in mind.
2. Create a catchy title for the article
After establishing the subject you are going to write about, you have to find a suitable title for the text content so that it is easily found by using keywords. To attract visitors, a very common technique is to place the title within the following phrases: 5 Tips, Top 10, 3 reasons, or similar formulations which help ease out the finding of needed information. Inserting some information in a schematic form is a very popular style for many online readers, as it eases the browsing of texts. Thus, we must pay special attention regarding the choice of title because it should include the most important information covered in the article.
3. Ask some questions in the article
Answering questions from potential guests is a good tactic in guest blogging for VR owners and managers. Try to create questions whose answers would build up in the article’s body. If your title is going to make a claim, try to foresee questions that may be asked, to ask them out loud in the body of the article, and to provide the necessary data and answers to the visitors’ search queries. Always put yourself in the mind of the reader when writing an article.
4. Grammatical correctness
Before sending an article to the blog owner, it is essential to have it reviewed by at least one third-party person in order to establish its accuracy and fluency. Small grammatical errors can easily escape in the text, and a third person can easily detect their existence whereas you might fail. Another idea is to have it checked by a grammar corrector tool, such as the one found in MS Word.
5. Create keywords relating to an external link
It’s a good idea to provide as much information for the users as possible, but also try to create keywords related to your rental (which later redirect to other pages of the website). This provides additional complexity for the article and grabs readers’ attention when looking for similar information. Thus, the inclusion of links where appropriate makes users excited to study them. Use the Google Keyword Selector Tool if you’re unsure about choosing the right keywords.
6. Form partnerships
You should work along with the blog owner. Let him or her know that if they chooses to accept your guest post, then you will do your best to promote it via social means in order to bring more traffic to it and thus help both him and yourself at the same time. Discuss with the blog owner about what kind of content his readers are interested in, and also take a look at the other articles from his blog in order to form a better idea. Make sure that you are forming the right partnerships in the right niches (websites where your potential guests hang out) to maximize your efforts.
7. Search Engine Optimization (or SEO)
You shouldn’t leave only the blog owner to optimize your article for the search engines, but put some effort into it too. You can easily optimize your posts by inserting relevant keywords generously into the body and title. If your post ranks well in Google, then you’ll continue to receive traffic, and thus your sales are more likely to grow for a longer time period. By posting your work on other websites, you can “piggyback” onto their existing web rankings and reap the rewards.
8. Make use of images
You should enhance your posts with the help of images, including sketches, graphs, tables, or any other type of pictures which bring more depth to the content. This is particularly important for travel pieces like you’re prone to write. For instance, if you’re writing about an island, then ensure that your article hosts at least a high-quality picture representing it. This will grab readers’ attention and thus you increase your chances for the post to be read (Google Image searches are important too!!!) and for your article content to be consumed.
9. Write in a proper format
Discuss with the owner of the blog in order to find out which format he prefers for your guest posts. Some blog owners will ask you to use specific fonts, letter sizes, and so on. If you can reach their demands, then you’ll not only save them from a lot of work, but you also increase your chances to form long-term partnerships with them. This will benefit your vacation rental site, as more traffic will be directed to it.
10. Don’t be a simple poster
You have to show personality in each of the guest posts you submit. You also need to research the type of content that goes on that person’s blog. Make sure you add meaning and depth to your articles, and not just include a bunch of statistics which the user might find irrelevant. Furthermore, you have to find out which type of people commonly read that blog, and try to capture their interest in a meaningful way. For instance, if you’re writing for a marketing blog, then make sure to find a smart way to combine marketing and tourism. If you’re writing for a travel blog, try to combine adventure travel and vacation rentals. You have to know your audience in order to be a successful guest blogger. You also have to merge topics well in order to benefit most.
Becoming renowned in guest blogging might require some time and effort on your side, but it’s ultimately going to pay off for both you and your vacation rental. Nowadays, blogs represent the most accessible way of doing marketing, and by submitting quality content to a number of famous blogs, you will increase the amount of visitors to your VRBO page or personal website and, when done properly, inquiries will follow suit!
This article was submitted by Thomas R Coffee, an expert content marketer that specializes in guest blogging; he runs Guest Blogging Tactics and can even be hired for your content and guest blogging needs. You can directly contact Thomas HERE.