Vacation Rental Marketing Blog
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All posts by Matt Landau

 

My First Airbnb

When I travel I always like to stay in vacation rentals, but until recently I hadn't even so much as created an account on Airbnb, much less actually stayed in an Airbnb home. I needed to end that streak.And

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75 Minutes of Vacation Rental Wisdom in New York City

When I travel to new destinations, I like to take the opportunity to host private gatherings of vacation rental pioneers. Because our industry is so new and most of us are innovators in our respective

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“The Identity Curve” of Vacation Rental Branding Workshop: My 3 Huge Takeaways

Note: This workshop has already taken place. The recording as well as the handout can be found inside the Inner Circle here.  JOIN INNER CIRCLE This was far and away the best workshop

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Turn Fun Events Into Great Marketing

Every destination has a missing stat: a perspective on an activity or event that has not been shared before online. Not sure how to market your business? Ask yourself: what's an event that is frequently

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I Just Got 82 Negative Reviews In 24 Hours: Here’s What I Learned

This past Saturday morning I took a deep breath then hit the "Send" button and sunk into my chair sipping nervously through a straw at the last few droplets in a can of Orangina. The email that went out

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Bad Owner Headshot Photos Lose Bookings

This post is going to be short because I want people to take away one really simple yet important thing: it takes only a fraction of a second for a potential guest to judge us and decide whether we are

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The “Single Guest Perspective” Formula [Workshop Summary]

Note: This workshop has already taken place. The full workshop with Q&A session can be accessed inside the Inner Circle here. The "Single Guest Perspective" has become key to owners and

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The 7 “Unwritten Rules” of the Vacation Rental Business

Some vacation rental business owners are on auto-pilot, riding the wave of a new industry, seeing where it takes them. While others are biting the bullet, taking the bull by the horns, and defining

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The Animated Story of Listing Site Independence

I love this little story about opting out of the status quo and finding your own path. While most vacation rental owners and managers are marching along using listing sites because "that's how we've always

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Facebook’s New Video Response Feature is MADE for Vacation Rentals

We've gotta deal with it: video is the dreaded yet preferred communication medium of the future. Vacation rental owners and managers who figure out how to use it now (or at least not be totally uncomfortable

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Hire The Right Videographer And Treat Them Right

About one year ago I committed to begin using video in all elements of my marketing. Not because I love how I look on camera (in fact, I hate it). And not because I have a secret dream to become a

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By 2020, Vacation Rentals Will Topple The Hotel Industry

Whether you've heard of VRBO, stayed at an Airbnb, or rented a home through HomeAway, you are likely familiar with the idea: nowadays, empty properties can be transformed into mini hotels with minimal

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