Featured Stories

What To Do When A Guest Says “Yes”

This post is all about managing the expectations curve of vacation rental guests, because most owners focus on marketing before (NOT after) the booking. Reading time: approx. 3 minutes About two years ago, I took my girlfriend to a secret new upscale beach hotel for her birthday. The price per night of this exclusive hotel […]

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Posted in Email Marketing, Guest Interaction18 Comments

The ONLY Way To Find Out PRECISELY What Vacation Rental Guests REALLY Want

If you have ever dreamed of having x-ray vision into your potential guest’s thought process, this post is for you. Below I share the process that I use to: > Find precisely what travelers are looking for in a rental in my destination > Learn the exact terminology they use when describing my rental > […]

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Posted in Feedback, Guest Interaction31 Comments

Calling All Facebook Users

So I have to admit… I’ve fallen for one particular owner’s Facebook marketing. So much so that I booked a visit to his property and I’m right now sitting on the deck of an oceanfront terrace writing this post. ### Now, if you follow my work regularly you know that I rarely discuss Facebook. That […]

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Posted in Owners, PR, Tools22 Comments

Getting Started with Vacation Rentals: Part 1

The following post is part of a FREE series on how to get started in the vacation rental industry by “The VR Start-Up Guy,” Joel Rasmussen. If you are considering entering the business OR thinking about expanding to multiple properties, Joel is the only one in the world addressing this niche in a digestible way. […]

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Posted in Getting Started2 Comments

Vacation Rental Marketing Makeover Session 1.4: Amateur vs. Professional Photos

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. What is the most impactful thing that ANY vacation rental owner or manager can do to increase their bookings? Get professional photos. […]

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Posted in Makeover Series, Photography50 Comments

Information Sells!!! 20 Booking-Boosting Articles EVERY Owner Must Have On Their Desktop

Do you wish you owned a portfolio of hand-written articles that were so perfectly targeted and thoughtful and authoritative that their mere presence actually helped convert inquiries into bookings? If done properly, you could post them on your blog (if you don’t have a blog, create one in under 5 minutes)… You could use them […]

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Posted in Blog, Guest Interaction, Vacation Rental Marketing36 Comments

“Ask Matt Anything” Question & Answer Session: Part II

Albert Einstein once said that ______ is the most powerful force in the universe. Can you guess what it is? The answer was compound interest. And today, I am about to show you why compound interest not only saves lives, but also generates vacation rental bookings! Many of you have followed my foundation in Panama, […]

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Posted in Case Studies, Feedback, Opinion95 Comments

Studies Find Short-Term Rentals Bring Enormous Economic Benefits to Chicago, St. Joseph, Michigan

Last week I received an email from Tim Doyle, who heads up the Short Term Rental Advocacy Center and who I met and had dinner with in Scottsdale… Tim was about to release the results from a massive study (below) and he was kind enough to give my subscribers access first. What you see below […]

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Posted in PR12 Comments

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