Vacation Rental Marketing Blog

  A top client of mine recently asked me the following question: What is one thing every vacation rental owner could do to make the industry grow as a whole? My answer, without a doubt: Cooperate with one another! You see, instead of working together, many vacation rental owners choose to compete with other owners [...]

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  Almost all of us get vacation rental inquiries every day. And almost all of us do other things for a living so we aren’t able to write every response from scratch. So almost all of us have generic templates we tweak then send back. Yet almost none of us have ever really analyzed how [...]

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  I swear: my clients and subscribers on this blog are going to single-handedly revolutionize the vacation rental industry. When you think about proactive owners, you think about things like this. Debi Hertert’s rentals are in Seal Rock, Oregon. And just a week or two ago, she got a letter from Oregon’s state-wide Tourism Board [...]

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  I always like to give shout-outs to my clients when they so proudly feature in major news publications! This week, I stumbled across her name in this great piece: check out Debbie’s “homerun” press accomplishment in Vacation Home Sales Sizzle, Rentals Booking Fast in CNBC. In the kitschy community of St. Michaels, on the [...]

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  Email marketing (or the process of staying in touch with former guests via weekly or monthly email blasts) needs to be a part of every vacation rental owner’s repertoire. In much the same way you regularly cut the lawn or have the pool cleaned, email marketing is one of those obligatory maintenance duties that [...]

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  Let’s face it: sometimes, people seem sketchy and we’re hesitant to let them stay in our vacation home. Do you ever want to know more about your potential guests without having to do background checks or laboriously searching them on Google? Well, so did Sandy who sent me the email below… “Dear Matt, We [...]

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  Whenever possible, I like to send out kudos to successful subscribers of mine who have gone above and beyond the call of vacation rental duty, to do something so cool that it elevates vacation rental marketing to new plateaus. This week, kudos go out to Sophie Johansson of Spanish Vacation Rental. Besides being an [...]

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  I wasn’t looking to meet new owners as much as I was a way to help further the vacation rental industry when I began sharing my expertise in 2011. But in creating this blog, I found both. Like any good vacation rental proprietor, I’m constantly on the look out for ways to get my [...]

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  Round 1: So I’m leaving Whole Foods with a couple salads and some sushi that I plan to eat on the terrace when this large teenager in a PNC Bank shirt (we’ll call him Allen) wanders over creepily and holding up a reusable mesh bag says, “do you want this shopping bag?” My immediate [...]

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