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Why Aren’t More Airbnb Hosts Doing This?

Warning: The above is only my second ‘on the go’ video so I apologize in advance for the shaking. After video #1, I am still learning how to hold the camera. On paper, 66-year old South African

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6 Upgrades To Your Current Vacation Rental Photographs

As owners and managers, we’re constantly looking for ways to make our property stand out. And the first step — getting professional photos (if you don’t already have them) — is

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The 5-Step Course To Prioritize Your Vacation Rental Marketing Needs

If you are already in the Inner Circle, here’s a link to the course as well as all support links and resources. If not, here’s a summary of the course, along with some personal examples that

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A Day In My Life (Video)

It should be no secret that video is playing an increasingly important role in marketing these days. And knowing that trust and personality are two hugely defining factors in the vacation rental industry,

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Listing Site Dependence Workshop: The 3 Things I Learned

Note: This workshop has already taken place. There were no recordings or replays. However, below you will find a summary and Inner Circle members can access the slides and discussion here. If you are

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10 Sincere Reasons My Friends And I Would Like To Stay At Your Vacation Rental

I spent the last few weeks exploring the East and West coasts of the United States, mixing business with pleasure and basically eating too much. Along with my three best friends from childhood below (who

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Makeover Session 3.0: Want To Stand Out? Send A Newsletter

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. We all want to stand out from a crowd. And while the mobula rays (above) have their own way

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Cave Hill Cabins Transformation

The Accidental Vacation Rentalist: A Dying Breed?

Have you ever wondered why so many owners or managers accidentally fell into the vacation rental business without any kind of plan or formal training? In stark contrast to medicine or law or the world

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Content Marketing Workflow for Vacation Rentals

Here is the audacious “Content Marketing” strategy that explains why you read my work

A member of our Inner Circle has been offering her San Diego vacation rental to guests now for just about 25 years (!!!). When she first started, she made some cute little flyers so that everyone in

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Why Are Vacation Rentals Going “Evergreen”?

Vacation rental owners and managers – not unlike most small business owners – have limited resources. Which means that every ounce of energy you put towards your marketing (let’s say answering

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Makeover Session 2.8: Holly & Alanna’s Progress Reports

Note: This post is part of the VR Marketing Makeover. You can see all posts in this category by clicking here. Below I’m sharing feedback from both Holly and Alanna on their progress in this, the

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Email Marketing Course Cliffs Notes: The Best Way To Increase Repeat Guests

Very few owners or managers are nurturing relationships with their former guests. And that’s secretly good news! Because it means that you’re sitting on an untapped goldmine. Implement even

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