“Nothing Stops A Bullet Like A Job”

Last night was the 1-year anniversary of Fortaleza Tours: Fried Fish and Mojitos, a company that emerged from our gang intervention and reintegration program Esperanza (“Hope”) here in the historic district of Casco Viejo, Panama. It was a very surreal experience for me: to have some of my greatest mentors and friends sitting in what […]

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Here is the audacious “Content Marketing” strategy that explains why you read my work

A member of our Inner Circle has been offering her San Diego vacation rental to guests now for just about 25 years (!!!). When she first started, she made some cute little flyers so that everyone in the area knew about her rental for family/friends coming to visit and she was booked up! When this […]

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Makeover Session 2.6: How To Get Your Website Ranking In Organic Google Searches

It’s the dream of owners like Holly and Alanna to put themselves in the shoes of potential guests, to search Google for vacation rental options in the area – using phrases such as “Yosemite vacation rental” or “Kauai vacation rental” – and have their website appear at the top of the organic results. This is […]

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