Posted on 07 March 2014.
If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. So we are a little more than a month into my makeover with Amy Firmani and already, some things are starting to […]
Posted on 03 March 2014.
Ben Franklin once said “a bird in the hand is worth two in the bush.” Ever realize that if only a tiny percentage of your past guests (the ones you’ve already got “in the hand”) came back to stay with you even just once… They would effectively be worth double the value of a fresh […]
Posted on 28 February 2014.
If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. In this edition of the Vacation Rental Marketing Makeover, watch as we increase Amy’s inquiries to bookings conversions by almost 600%… One […]
Posted on 25 February 2014.
Ever wish there were some little adjustments you could make to convert more inquiries into actual bookings? Well, I was in the supermarket yesterday when I saw some cans of Panamanian soup on sale: “Limit 10 Per Person” said the neon sign above the display. This strategy is known as price anchoring. When they see […]
Posted on 20 February 2014.
Are you a foodie? Do you have a particular food or dish that so wonderfully flatters your vacation rental? Part of my mission is to help vacation rental owners and managers capture what it is they love about their property, and then package it in a way so that potential travelers can envision themselves enjoying […]
Posted on 15 February 2014.
I was driving my friend’s truck because he’d just gotten laser eye surgery and the topic of vacation rentals came up… Now I should warn you that he is the type of guy who typically prefers hotels to vacation rentals… He likes knowing exactly what to expect, using his reward points, the room service, the […]
Posted on 15 February 2014.
The following piece was written by Rex Brown, a subscriber of mine who, while stopping through Panama on his way back to Australia, emailed me said he wanted to meet “the real Matt Landau.” This is Rex’s account of his visit: As a Vacation Rental owner in Melbourne and a long term fan of Matt’s […]
Posted on 13 February 2014.
I often get emails from subscribers who have seen MASSIVE improvements in their profits because of my work… But this email from LuAnn Schram is just too compelling not to share because it actually pinpoints the tips she used to increase her bookings: “Matt, the short version is that you gave me the idea to […]