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Makeover Session 3.1: How Video Generates More Bookings

If you don’t believe that video is THE marketing & communications method of the future, consider these statistics: Video now accounts for 1/2 of all mobile web traffic1 1 minute of video is

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I Just Bought VRMB.com (Gulp!)

So here’s a pretty exciting/daunting announcement: The domain www.vrmb.com now belongs to us. The fearless vacation rental renegades! It took me some time to finally secure this web domain. It also

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The Zero Moment Of Truth For Vacation Rentals: How To Win The War

In 2011, Google hired a third-party market research firm to survey some 5,000 people upon purchasing items in 11 different industries ranging from cars to toaster ovens to burritos. The innovative theme

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Inside The Mind Of VR Guests Workshop: The 3 Things I Learned

In any industry, research and transparent data are important to learn and evolve. But in our industry, we face two problems: 1) We’re so new that very little data exists 2) The data that does exist

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3 Stats Every Curious Vacation Rental Host Should Read [Data]

Lately, I’ve been on something of a data binge. Last week we learned two very interesting facts1 about where vacation rental guests search for properties and what (exactly) they type into the search

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How & Where Guests Search For Vacation Rentals [Data]

I’ve had the honor of working for the past few months alongside Rachael Plitch, a student at MIT’s Sloan School of Management, to determine the booking behavior of vacation rental travelers. We

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What Does “Being Professional” Mean In The Vacation Rental Industry? Warning: Definitions May Vary.

I can’t tell you how many negative guest reviews I read that feature the word “unprofessional.” The only problem is, professionalism can mean a lot of things to a lot of vacation rental

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Vacation Rental Start-Ups Taking On New And Unexpected Job Title

They say you never truly understand something until you can explain it. Today’s vacation rental start-up space is bustling. But the innovators taking the lead are now (more than ever) wearing a new

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Why Aren’t More Airbnb Hosts Doing This?

On paper, 66-year old South African retiree C.C. is not what most of us might imagine as a hospitality entrepreneur. But upon dissecting her evolving vacation rental business, you’d be surprised

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6 Upgrades To Your Current Vacation Rental Photographs

As owners and managers, we’re constantly looking for ways to make our property stand out. And the first step — getting professional photos (if you don’t already have them) — is

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The 5-Step Course To Prioritize Your Vacation Rental Marketing Needs

Step 1. Write Down All Tasks Considering you may be getting ideas for your marketing from a plethora of sources (blogs, friends, forums…etc.) it’s of utmost importance to first attempt to put

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A Day In My Life (Video)

It should be no secret that video is playing an increasingly important role in marketing these days. And knowing that trust and personality are two hugely defining factors in the vacation rental industry,

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